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Related Topics: Online Shopping

Online Shopping: News Feed Item Users Plant Over 11,000 Trees for Earth Day With Nonprofit Trees for the Future's Help Users Plant Over 11,000 Trees for Earth Day With Nonprofit Trees for the Future's Help

LOS ANGELES, May 23 /PRNewswire/ -- How did ThisNext users plant 11,480 trees without getting any dirt under their nails? They spent the two weeks leading up to Earth Day recommending eco-friendly products. Each time a user tagged a recommendation "EarthDay," ThisNext donated money to Trees for the Future to plant 10 trees.

"We knew green products are a big interest area for ThisNext community members but we had no idea how the community would respond to our challenge," said Gordon Gould, CEO of ThisNext. Greener living is a cause near and dear to Gould's heart -- he holds a degree in ecology and helping online shoppers buy greener was part of the inspiration behind ThisNext. "We feel good knowing we're connecting people with good green products and working together to incite an actual change to our environment."

So what's ThisNext to do when Earth Day is over? Continue encouraging the community to make earth-friendly product recommendations by developing a whole program dedicated to planting trees for eco-friendly product recommendations. For every recommendation tagged "ThisEarth," ThisNext and Trees for the Future will plant 10 trees.

About ThisNext

ThisNext is a product discovery and recommendation site led by social influencers. Experts, bloggers and consumers comprise our network of people sharing products they personally endorse to the audience. Founded in 2005 and based in Los Angeles, ThisNext is a venture-funded Web 2.0 company built by a team of seasoned Internet entrepreneurs committed to enhancing people's online shopping experience.

About Trees for the Future

Trees for the Future is an organization that has been the steward of planting trees throughout the world since the early 1970s. Through a people- to-people action plan, they restore tree cover to the world's most degraded lands. Planting trees helps keep people productive on their lands, preserving their traditional livelihoods and cultures for generations to come.


CONTACT: Nicole Jordan of ThisNext, +1-650-346-1103,
Nicole (at)

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