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Blog Post

A Black Friday Infographic By @Datapine | @CloudExpo [#BigData]

In 2013 Cyber Monday was the biggest online shopping day in history, with 18.2% increase in online sales

A Black Friday Infographic: A Deep Look at Shopping Data

November is here. The leaves are falling, the sun is setting at a ridiculously early hour and this week a time honored American tradition will take place. And no, silly, I'm not talking about Thanksgiving. I'm talking about Black Friday.

Black Friday is the Friday after Thanksgiving, and it is the biggest shopping day of the year in the United States. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving marks the start of the hectic holiday shopping season.

Each year the mayhem gets bigger, and with the introduction of Cyber Monday if you don't want to brave the crowds you can shop until you drop in the comfort of your own home.

So just what kind of damage are we looking at?

Black Friday Shopping Statistics

Black Friday spending peaked in 2012 at $59,100,000,000. Yes, you read that correctly; 59 billion dollars. There was a slight decrease last year to $57,400,000,000.

The average amount spent per person also peaked in 2012 at $423. Last year the amount was $407.23. The number of people taking advantage of these hot deals is a staggering 307,000,000.

Just 28% of consumers plan to go in-store shopping on Black Friday, according to Forbes. Those that are planning to brave the crowd are serious shoppers. Last year, 23% of shoppers camped out at a store (arriving at or before midnight).

Black Friday Mayhem

One Tweet compared Black Friday to Spain's Running of the Bulls - "but replaced with badly dressed people." While mayhem is the norm, assaults are not typical, but do happen. In 2013 the following Black Friday related crimes were reported:

  • Women get in stun-gun fight at mall
  • Man attacks police officer at Walmart
  • Man's arm slashed to bone during parking spot fight
  • Utah woman trampled at Walmart by Black Friday shoppers
  • Man shot while trying to wrestle TV from would-be robber

Still looking for a deal, but want to avoid being trampled? Cyber Monday is the answer.

Cyber Monday Shopping Data

Cyber Monday was created by marketers to convince people to shop online. Originally it took place the Monday after Thanksgiving, but now it seems to last for multiple days.

In 2013 Cyber Monday was the biggest online shopping day in history, with 18.2% increase in online sales compared to Cyber Monday 2012. The average consumer spending online is significantly less than at brick and mortar shoppers. Last year, the average internet shopper spent $194 on Black Friday.

Cyber Monday makes up for just a fraction of holiday revenue - only 5.2%, but that is starting to change. The percentage of holiday revenue earned from Cyber Monday grew by 74% over the past four years.

One in three purchases on Cyber Monday was done on phones or tablets, with 80% of purchases coming from an Apple Device.

Thanksgiving Day Shopping

Whether you love it or hate it large retailers are increasingly opening on Thanksgiving Day. In fact, purchases made Thursday accounted for $810 million in revenue last year, a 55% increase from 2012, which is one of the reasons Black Friday sales slightly declined.

49% of Americans disapprove of stores opening on Thanksgiving Day, with 16% approving and 34% neutral. Only 7% of Americans polled said they planned to visit stores on Thanksgiving Day.

For the other 93% of you out there; enjoy the turkey!

Read original blog post here

More Stories By Kalie Moore

Kalie Moore currently handles inbound marketing and PR for datapine. datapine is a highly scalable SaaS tool that revolutionizes database analysis by making even complex functionalities available to non-technical persons. From the heart of Berlin, datapine shows customers around the world how to make better business decisions faster. Kalie also writes at Berlin Startup Girl, a blog detailing the ins and outs of the Berlin scene and other international startup ecosystems.

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