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Rackspace Taps Top CMO To Help with Doubling Down on Hybrid Cloud

Jackson will lead global marketing strategy as Rackspace works to strengthen its leadership position around hybrid cloud

"As we continue to leverage our heritage in OpenStack and capitalize upon our strong leadership position within the hybrid cloud marketplace, it is crucial that we continue to build our brand and reputation worldwide at a faster rate than ever," said Rackspace President Lew Moorman as Rackspace Hosting today announced that IT industry veteran Rick Jackson had already since July 1 joined the company as Chief Marketing Officer (CMO).

Jackson, said Moorman, will lead Rackspace's global marketing strategy and execution as the company works to strengthen its leadership position around hybrid cloud.

He bring to Rackspace over 25 years of IT industry experience, having served most recently as CMO at VMware, where since early 2009 he had been responsible for leading the company's global marketing strategy.

Rackspace was a distinguished Platinum Plus Sponsor at 12th Cloud Expo | Cloud Expo New York

Jackson also brings to Rackspace a valuable combination of SMB and enterprise marketing skills including an extensive knowledge of cloud computing, infrastructure software, application middleware and developer frameworks.

"We are thrilled to have Rick Jackson join the leadership team at Rackspace, given his background in cloud computing and personal understanding of the incredible potential of hybrid cloud," said Moorman. "We're thrilled to have such a highly experienced and talented visionary on board to lead our global marketing efforts."

"It's becoming increasingly clear that a hybrid cloud approach will lead architectural plans for the future of IT," said Jackson himself, in connection with today's announcement. He continued:

"While so many companies are offering up a one-size-fits-all approach, Rackspace is uniquely positioned to offer customers specific solutions that optimize their business objectives. IIt's a great honor to join a company so focused on its customers' successes, combining technology leadership with Fanatical Support."

Rackspace was a distinguished Platinum Plus Sponsor of last month's hugely successful 12th Cloud Expo | Cloud Expo New York.

Socially-minded Rackers compiled a Storify version of all the goings-on at the super-busy event. You can enjoy it here (Day ) and here (Day 3).

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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