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SingTel To Announce World's First Infrastructure-to-Apps Cloud Stack

New On-Demand Service Showcases Virtual Computing Environment From Cisco, EMC, VMware

Next week at its i.Luminate 2010 event in Singapore, Singapore Telecommunications (SingTel) will announce a significant enhancement to its cloud computing portfolio that the company claims will make it the world's first complete self-service cloud computing utility.

With over 100,000 customers for its current subscription computing services, SingTel says it is already the largest cloud services provider in the region.  But, that claim comes by way of cloud washing two of its established offerings, EXPAN Grid, a conventional server hosting service, and myBusiness, a catalog of SaaS applications for SMB customers.

Nevertheless, it appears that next week SingTel will boost the cloud computing bona fides of those offerings to a point that should satisfy even the most pedantic pundit.  It will also conjoin with them other of its services, like managed hosting, that do not currently bear any cloud designation into a singularity that the company refers to as the world's first "intelligent utility".

In the new all-in-one cloud service, customers of all sizes will use a common portal for real-time self-provisioning of all kinds of computing capabilities, from servers to infrastructure to applications, to be delivered over a secure network on a subscription basis.

Mr Bill Chang, SingTel's Business Group Executive Vice President said, "We believe we are the world's first intelligent utility provider. For the first time, businesses can enjoy a full suite of enterprise-grade on-demand solutions and services with the flexibility to scale up or down in minutes and pay for only what they use. This helps companies to be more agile, improve productivity and significantly reduce their costs. They can then make the most of their scarce resources and focus on their core competitive edge to drive growth."  Mr. Chang further declared that he expects 50% of SingTel's revenue to come from its cloud services within three years.

The new SingTel cloud services offering incorporates technology from VCE, the Virtual Computing Environment coalition formed by Cisco, EMC and VMware almost a year ago, and represents the group's first big design win in Asia.  As such it has garnered fulsome praise from the VCE sponsors.

"This is a landmark announcement in Singapore and addresses our customers' greatest challenges and opportunities in the data centre," said Edzard Overbeek, president for Cisco in Asia Pacific and Japan.  "We are excited to work with SingTel as a central link in the value chain of high-value service delivery," he added.

As a leading service provider in the region, SingTel is building on the strength and innovation capabilities of the VCE coalition to accelerate their enterprise cloud service offerings. This is an exciting time to be partnering with SingTel as the industry recognizes that cloud computing is a journey that all businesses, large or small, can eventually take," said Steven Leonard, president of EMC Corp. in Asia Pacific & Japan.

"Working with SingTel, VMware, as part of the VCE coalition, is making enterprise-class public cloud services available to organizations across the Asia Pacific Region as they strive towards the goal of delivering IT as a service. This agreement will offer businesses agility, security, compliance, high-level service benefits and confidence in enterprise cloud services," said Andrew Dutton, senior vice president and general manager, VMware Asia Pacific Japan.

Expect more details and more gushing about the new service next week from the i.Luminate event in Singapore, where its name, pricing and schedule may also be revealed.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

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